Just came across W hotel’s website, the design impressed me a lot.
From a designer’s point of view, I kinda like the pink highlights and geometrical typeface (Futura I guess?).
When I worked in Chicago, I heard there was a W hotel in the Loop, but never had a chance to check out their website. It is a happy surprise to see the website since I was searching something else online, and for some reason the hotel’s URL showed up on the top of the results, and I clicked it… 2 seconds later I was like Holy Cow… Am I visiting a hotel’s website? It reminded me of Virgin Atlantic Airlines, no kidding.