“The role of the logo is to point, to designate — in as simple a manner as possible.”
Those were Paul Rand’s words in a 1991 article published by AIGA: Logos, Flags, and Escutcheons. I agree. But of course as most of you will know, the strongest visual identities are about a lot more than a trademark in isolation.
The Importance of Colour by Stephen Wildfish; a fun and quirky visual exploration of how colour can be interpreted, or misinterpreted.
Affecting how we might interpret certain visual elements, either rightly, or somewhat inappropriately.
The Boob one is the best, obviously, as I’m a guy. I have no shame…