“The role of the logo is to point, to designate — in as simple a manner as possible.”
Those were Paul Rand’s words in a 1991 article published by AIGA: Logos, Flags, and Escutcheons. I agree. But of course as most of you will know, the strongest visual identities are about a lot more than a trademark in isolation.
The Importance of Colour by Stephen Wildfish; a fun and quirky visual exploration of how colour can be interpreted, or misinterpreted.
Affecting how we might interpret certain visual elements, either rightly, or somewhat inappropriately.
The Boob one is the best, obviously, as I’m a guy. I have no shame…
You may be interested in the following two videos if you are creating patterns in Adobe Illustrator.
Toscas Canning Shopping is a 14,000 square-meters shopping center opened in 2008, it’s had hundreds of thousands customers so far. Motivated by its commercial success, the mall was expanded in 2011 to reach 22,000 square meters distributed on 2 floors.
The research proposal is mainly based on the use of the most attractive form of the mall’s structure, the octagon. The logo mark is designed on the geometrical shape of the octagon, aiming to deliver an originality that established a direct relationship with the mall’s surroundings.
Designed by Queenstown-based makebardo.
Queenstown Airport is the gateway to southern New Zealand, and a vital component of the regional and national tourism industries. Having hosted more than 1.4 million visitors through the terminal last year, Queenstown Airport Corporation strives to deliver an efficient and operationally sound airport with world class facilities and an outstanding passenger experience that reflects the best the region has to offer. It was voted the ‘World’s Most Scenic Airport Landing’ in an annual poll conducted by international private jet booking service PrivateFly.
The branding design project for Brewful Life Craft Beer, which is one of my most recent projects, is finalized. I am kinda happy with how it looks like now. And for sure, it is gonna be a rock star among craft beer companies, and its slogan “Brew you mind !” is insanely sweet.